Barbara J. Moore, PhD
President, Shape Up America!
Barbara J. Moore, PhD is president and CEO of Shape Up America!, a nonprofit organization founded in 1994 by former U.S. Surgeon General C. Everett Koop. The mission of SUA is to raise awareness of obesity as a health issue through its award-winning website, Shapeup.org and other communication channels. Considered a leading authority on obesity in the United States, Dr. Moore served on the Institute of Medicine Committee on Prevention of Obesity in Children in Youth, which produced the landmark 2005 report Preventing Childhood Obesity: Health in the Balance. Moore received her PhD in nutritional science from Columbia University. Her postdoctoral training in nutrition and physiology was at the University of California at Davis. She held an academic position at Rutgers University and also served in industry as General Manager of Program Development at Weight Watchers International. She held several federal government positions at the White House and the National Institutes of Health before joining Shape Up America! in 1995. She holds a BA from Skidmore College and an MS in nutrition from Columbia University’s Institute of Human Nutrition.