Facebook, Twitter, YouTube – they surround us everywhere it seems. The impact on our families has been nothing short of astounding. But when you put social media in comparison to other media, it’s really important that we understand what the risks are. So consider radio – it took radio 38 years to reach 50 million people. It took the television 14 years to reach 50 million people. It took the Internet a mere 4 years to reach 50 million people. It took the iPad 3 years to reach 50 million people. But when it comes to social media, it took a mere 9 months to reach 100 million people. So clearly, social media came on us like a landslide, but there was no time for any of us to be educated ourselves or our kids about the power and the pitfalls and the rules and the ramifications – how to use social media responsibly? How to use it safely? How to protect our privacy? And as a result, we’re dealing with a side effect of privacy issues, identity theft, cyber bullying and our kids’ exposure to inappropriate content. But the good news about social media is we’re now at the second wave. Just like before when there used to only be 3 television networks – ABC, NBC, CBS – along came cable and with cable came choice and programming. And in social media, that’s what’s happening now. And that’s good news for our families, there are kid-specific social networks like yoursphere.com that offer age-appropriate, content-appropriate experience while kids get all of the great things about social media and all that the Internet has to offer while learning to use it responsibly and safely. And that is a wonderful change.