James Lawrence Mora (born November 19, 1961), commonly known as Jim Mora, is an American football coach who was most recently the head coach of the UCLA Bruins of the Pac-12 Conference. Prior to taking the job at UCLA, Mora served as a head coach in the National Football League, coaching the Atlanta Falcons from 2004 to 2006 and Seattle Seahawks in 2009. He has also served as an analyst for NFL Network and Fox Sports.