Our children grow up surrounded by very graphic sexual messages everywhere; throughout the media, throughout the popular culture, but these sexual images, these sexual messages, aren't intended to sell them on sex. They're actually intended to sell them on shopping. They're intended to promote consumerism and to link shopping and sexuality in a way that will affect children forever. Because basically, whatever is eroticized in early childhood tends to stay with us for the rest of our lives. So when children get the message that word sexy is the right pair of jeans or the right cologne or something like that rather than something that's intrinsically a part of us, then that will lead them to make this association forever. They'll basically be hanging out at malls for the rest of their lives and they'll learn to objectify themselves and each other. So surrounding children with these kinds of sexual images has a lasting impact and a very harmful one. It's very positive for marketers, it certainly encourages sales of all kinds of products, but it does tremendous damage to children. One of the major ways that marketers link sexuality and shopping is by sexualizing products. So in advertising, people are objectified, turned into objects all the time. But we're also encouraged to feel passion for our products rather than our partners. We're encouraged to feel loyal to a brand, you know, rather than to each other. I use a car at one of my presentations that says you can love it without getting your heart broken. And, of course, you can't say this about a human being. We're so vulnerable in human relationships. But if your love affair is with a car, you're in some ways much safer. Of course, there's the huge problem which is that no matter how much you love things, they will never love you back.