Rock Your World program

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Rock Your World program

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We have a program that has been piloted for about 8 years. It’s called “Rock Your World” and it’s integrated with the core learning curriculum for schools, but it’s really about giving kids a voice. If you look around you, you see what needs to be done. You come up with innovative solutions. We have toolkits that you can download off the Internet, the creative activist toolkit. And then you devise your solution. And then you film a PSA – a public service announcement – which will persuade other people to climb on board. So you’re learning tremendous number of skills – of research, of analysis, of root cause analysis – all these skills that are really about life. But you’re also learning how to persuade other people using social media and that is the future of the planet. So it’s called, “Rock Your Word,” and it’s available to middle school kids.

Watch Video: Rock Your World program by Kathy Eldon, ...

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Kathy Eldon

Parent with a Purpose and Founder & CEO, Creative Visions Foundation

Kathy Eldon was born in Cedar Rapids, Iowa. She graduated from Wellesley College and has since worked as an art teacher, television presenter, magazine editor, journalist, media consultant and a television and film producer in Kenya, England and the United States. She has written seventeen books on a variety of subjects including Angel Catcher, a Journal of Loss and Remembrance; Soul Catcher: a Journal to Help You Become Who You Really Are; and Love Catcher, a Journal to Invite more Love in Your Life, all published by Chronicle Books. The journals were co-authored with her daughter Amy, who is her partner in Creative Visions, a television and film production company.

Kathy was the Executive Producer of the 1999 Emmy nominated Turner Broadcasting two-hour documentary, Dying to tell the Story, about journalists who risk their lives to do their jobs, which was conceived of and presented by Amy Eldon. In l999 Kathy exec-produced a one-hour CNN documentary, Soldiers of Peace: A Children's Crusade, about the Colombian children's peace movement, nominated for the Nobel Peace Prize. Both films were distributed internationally to over 220 countries. Kathy's company also produced Lost in Africa, a family feature film distributed by Columbia Pictures internationally.

Kathy is currently producing a feature film about her son, artist and Reuters photographer Dan Eldon, who was stoned to death at the age of 22 in Somalia. In May, 2011, Kathy and Amy exec-produced, together with Julia Roberts, "Extraordinary Moms," a tribute to the power of mothers to change the world around them. Hosted by Julia Roberts, the special featured Hillary Clinton, Rosie O'Donnell and Christiane Amanpour.

Kathy edited The Journey is the Destination, a collection of Dan's journal pages which was published by Chronicle Books. Kathy and Amy are co-founders of Creative Visions Foundation, which supports "creative activists" who use media and the arts to create positive change. Over the past 10 years the foundation has incubated more than 80 projects and productions on five continents, touching the lives of more than 10 million people.

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