The differences between boys and girls

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The differences between boys and girls

I think the difference between raising and boys and girls is inherently different, just genetically designed differently. My son, when he was a toddler, everything for him was a weapon; every stick or car was a sword. My wife just couldn't understand it. It was foreign to her. My daughter came along and nothing was a weapon. Everything was a fairy or a princess. Everything was about clothes and fashion. Obviously, those are just my kids. It honestly doesn't matter. Boys and girls are just very different and should be celebrated. I think the make-up of a boy and a make-up of a girl are just that you have to recognize and take advantage of and do stuff in that arena, don't try to push them in a different arena. This is my daughter, and this is what she loves.

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Neil Tardio


Neil Tardio is a Los Angeles based director whose work spans across commercials, music videos, television/web series, and screenwriting.  He has won numerous awards including four Cannes Lions, four Clios, two London Art Directors Awards, 12 Addys, and 30 Tellys, exceeding more than 100 honors. His spot "Joint Man", for A Partnership with a Drug Free America, was nominated for an Emmy.

After graduating from Boston University, Tardio began his career as an agency producer and writer for such agencies as Saatchi & Saatchi and DDB/Chicago before launching into a full time directing career. Tardio’s first assignment as a director was to create the 1992 Peabody Award winning “Rock The Vote” special for Madonna.

Tardio went on to direct 32 episodes of a children’s sports program called PE TV, which aired on channel 1, and then ESPN.  He co-created and directed the web series, Lifeisode.   Tardio has directed music videos for numerous acts, most notably for The Red Hot Chili Peppers and Queen Latifia.  His original screenplay, Son of Santa, was sold to United Artists and he is currently writing a television series with Mitch Hurwitz. Tardio is attached to direct the feature film ShortCut Man based on the critically acclaimed novel by  P.G. Sturges.  

Tardio’s work packs the double whammy - funny and award winning. Now at Third Street Mining Company, his work exhibits realistic characters, witty style, and an attention to detail that exemplifies the highest standard of commercial work. He recently finished major successful campaigns for ESPN, Coke, AT&T, Volkswagen, Virgin, Budweiser, and Burger King to name a few.

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