The many benefits of team sports

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The many benefits of team sports

Should you make your kid do sports? To me, the way I grew up, in my family, it's a really interesting question. I lived in a community where everybody does soccer, baseball, and basketball, and all these other things. My kid? Not really into sports, which is interesting because I did it my whole life. I exposed him to it. I nudged him to it. Honestly, it wasn't his thing. He didn't like team sports. So I have to just back of my kid and respect his feelings and wishes, and find what he really likes. I think that's the most important thing. I think team sports are amazing. They teach you an incredible skill set. They teach you about teamwork, fair play, respecting elders, respecting others. They teach you about other kids lives and where they come from. It teaches you disappointment, which I think is important. I think it's an amazing thing. But your son or daughter can learn all of those things through other ways. I think it is important to expose your kids to sports, nudge them to soccer or baseball or whatever; but if they don't take to it, don't push because they would really just be doing it for you. I think when your kid finds something that he or she really, really love, they will just blossom from there.

Watch Neil Tardio's video on The many benefits of team sports...


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Neil Tardio


Neil Tardio is a Los Angeles based director whose work spans across commercials, music videos, television/web series, and screenwriting.  He has won numerous awards including four Cannes Lions, four Clios, two London Art Directors Awards, 12 Addys, and 30 Tellys, exceeding more than 100 honors. His spot "Joint Man", for A Partnership with a Drug Free America, was nominated for an Emmy.

After graduating from Boston University, Tardio began his career as an agency producer and writer for such agencies as Saatchi & Saatchi and DDB/Chicago before launching into a full time directing career. Tardio’s first assignment as a director was to create the 1992 Peabody Award winning “Rock The Vote” special for Madonna.

Tardio went on to direct 32 episodes of a children’s sports program called PE TV, which aired on channel 1, and then ESPN.  He co-created and directed the web series, Lifeisode.   Tardio has directed music videos for numerous acts, most notably for The Red Hot Chili Peppers and Queen Latifia.  His original screenplay, Son of Santa, was sold to United Artists and he is currently writing a television series with Mitch Hurwitz. Tardio is attached to direct the feature film ShortCut Man based on the critically acclaimed novel by  P.G. Sturges.  

Tardio’s work packs the double whammy - funny and award winning. Now at Third Street Mining Company, his work exhibits realistic characters, witty style, and an attention to detail that exemplifies the highest standard of commercial work. He recently finished major successful campaigns for ESPN, Coke, AT&T, Volkswagen, Virgin, Budweiser, and Burger King to name a few.

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