Dad's sports goals vs. the child's

Learn about: Dad's sports goals vs. the child's from Neil Tardio,...
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Dad's sports goals vs. the child's

How can a parent manage their expectations when it comes to their kids' sports? I mean, I think the most important thing is to not live vicariously through your kid. You know, this isn't about your expectations; this is about your child's expectations and what they want to get out of it. I mean, sure there are things you want them to get from playing on a team sport--learning, you know, sportsmanship and teamwork and managing, you know, their goals as an athlete, and all those goals are super, super important, but make sure that your son's playing or your daughter's playing this sport because it's what they want to do, not because it's what you want to do because it's your favorite thing. Make sure that your goals are the same as your children's, that they really want to do this because they love it, not because they want to please you. I think that's incredibly important in the happiness of your child.

Learn about: Dad's sports goals vs. the child's from Neil Tardio,...


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Neil Tardio


Neil Tardio is a Los Angeles based director whose work spans across commercials, music videos, television/web series, and screenwriting.  He has won numerous awards including four Cannes Lions, four Clios, two London Art Directors Awards, 12 Addys, and 30 Tellys, exceeding more than 100 honors. His spot "Joint Man", for A Partnership with a Drug Free America, was nominated for an Emmy.

After graduating from Boston University, Tardio began his career as an agency producer and writer for such agencies as Saatchi & Saatchi and DDB/Chicago before launching into a full time directing career. Tardio’s first assignment as a director was to create the 1992 Peabody Award winning “Rock The Vote” special for Madonna.

Tardio went on to direct 32 episodes of a children’s sports program called PE TV, which aired on channel 1, and then ESPN.  He co-created and directed the web series, Lifeisode.   Tardio has directed music videos for numerous acts, most notably for The Red Hot Chili Peppers and Queen Latifia.  His original screenplay, Son of Santa, was sold to United Artists and he is currently writing a television series with Mitch Hurwitz. Tardio is attached to direct the feature film ShortCut Man based on the critically acclaimed novel by  P.G. Sturges.  

Tardio’s work packs the double whammy - funny and award winning. Now at Third Street Mining Company, his work exhibits realistic characters, witty style, and an attention to detail that exemplifies the highest standard of commercial work. He recently finished major successful campaigns for ESPN, Coke, AT&T, Volkswagen, Virgin, Budweiser, and Burger King to name a few.

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