Why forward-facing recommendations changed
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Jennifer Beall, MBA, CPST
Founder of Tot Squad
Jennifer Beall is the Founder and CEO of Tot Squad formerly known as CleanBeeBaby, an eco-friendly cleaning service for strollers and car seats that is at a different neighborhood retailer or preschool every day. Professional safety technicians help properly reinstall car seats after they are cleaned.Certified as a Child Passenger Safety Technician since 2009, Jen is passionate about helping parents properly use their car seats given that 85% are incorrectly installed. She also serves on the Los Angeles committee for Baby Buggy, a charity that helps collect used baby gear to redistribute it to families in need.Jen received her MBA in 2010 from the Kellogg School of Management at Northwestern University where she focused on Marketing and Entrepreneurship. CleanBeeBaby was created through her coursework, for which she won first place in the Kellogg Cup Business Plan Competition and the Student of the Year award in Entrepreneurship. Prior to business school, she worked in management consulting as well as internal strategy for a food and beverage company. She also received a BS in Mathematics from Duke University after leaving her hometown of Austin, Texas.Jen now lives in Los Angeles but remains a loyal fan of the Texas Longhorns and the Duke basketball team. She enjoys spending time outdoors and traveling. She has been featured in Entrepreneur Magazine, Fast Company, Daily Candy, and Crain's Chicago Business.