Teaching kids to be ad savvy

Learn about: Teaching kids to be ad savvy from Caroline Knorr,...
Teaching kids to be ad savvy | Kids in the House
KidsInTheHouse the Ultimate Parenting Resource
Kids in the House Tour

Teaching kids to be ad savvy

Comment
32
Like
32
Transcription: 
Teaching your kids to be ad savvy is so important in the digital age. Advertisers are getting sneakier and sneakier about the ways that they try to directly market the children. They're embedding their advertising in games, in videos, in other interactive programs that allow kids to interact with a brand without the kid even realizing that it's an advertisement, so it's absolutely essential that parents teach kids to recognize what's an ad and what's regular content and to help kids understand what the brand is trying to do, what it's trying to sell and how it's trying to market to you without you even knowing. I think that kids actually don't like to be tricked and when they find out that advertising is really trying to rope them in without them realizing it, it can actually become almost a game for them to help them understand, you know, what's an ad and what's regular content.

Learn about: Teaching kids to be ad savvy from Caroline Knorr,...

Transcript

Expert Bio

More from Expert

Caroline Knorr

Parenting Editor, Common Sense Media

As Common Sense Media's parenting editor, Caroline helps parents make sense of what’s going on in their kids' media lives. From games to cell phones to movies and more, if you're wondering "what’s the right age for…?", Caroline can help you make the decision that works best for your family. She has more than 20 years of editorial and creative marketing writing experience and has held senior-level positions at Walmart.com, Walmart stores, Cnet, and Bay Area Parent magazine. She specializes in translating complex information into bite-sized chunks to help families make informed choices about what their kids watch, play, read, and do. And she's the proud mom of a teenage son whose media passions include Star Wars, StarCraft, graphic novels, and the radio program This American Life

More Parenting Videos from Caroline Knorr >
Enter your email to
download & subscribe
to our newsletter