How to avoid colds and viruses

Pediatrician Jay Gordon, MD, shares the most effective ways to help your child avoid cough, cold, flu, and illness to keep them happy and healthy all year round.
How To Help Young Kids Avoid Colds And Viruses
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How to avoid colds and viruses


In an average winter it’s estimated there are about 200 viruses. Most of which we adults have had over the decades and most of which are brand new to your 1, or 2, or 3-year-old. The acute phase of a viral illness is 2 or 3 days, there’s a lot of mucus, kid gets a 102 fever, they feel yucky. For another couple of days they’re still kind of stuffy and they don’t feel so good. And now we’re at the end of a week. And by the end of the week any self respecting 2 or 3 year old can find another virus in preschool, or music class or gymnastics. Keep your kids well hydrated, get them a good night’s sleep, keep them away from sugar. We know now why sugar interferes with the immune system. Sugar binds up the antibodies that the immune system is producing to stop the viral illness. A kid who’s eating a high sugar diet is going to get sick more often. All that you can do again is keep a child well hydrated, keep the air cool and moist and if you really want to get away for a vacation, skip the music class 3 days before that vacation, because kids have to catch colds.

Pediatrician Jay Gordon, MD, shares the most effective ways to help your child avoid cough, cold, flu, and illness to keep them happy and healthy all year round.


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Jay Gordon, MD


Jay Gordon, MD, FAAP, IBCLC - In the middle of his residency training, pediatrician Jay Gordon took an unusual step. Deciding that he needed greater knowledge about nutrition, vitamins, and alternative medicine in order to practice medicine the way he wanted to, Dr. Gordon took a Senior Fellowship in Pediatric Nutrition at Sloan-Kettering Institute in New York City. After his residency at Children’s Hospital of Los Angeles, Dr. Gordon joined the teaching attending faculty at UCLA Medical Center and Cedars-Sinai Medical Center.

Intensely interested in infant nutrition and breastfeeding, Dr. Gordon is the first male physician to sit for and pass the International Board of Lactation Certification Exam and has served on the Professional Advisory Board of La Leche League for 24 years.

In addition to treating patients, he participates in the training of medical students and residents, lectures all over the world, writes books, and writes a monthly column for “Fit Pregnancy” magazine. He has contributed to “New York Parent,” “Parenting” magazine and has been quoted in the L.A. Times, New York Times, and The London Times.

Dr. Gordon’s first book, the well-received Good Food Today, Great Kids Tomorrow, offers a life-changing plan for families who want to make dramatic changes in health and fitness through nutrition. Brighter Baby examines the positive effect that attachment parenting, combined with infant massage, has on children’s health and intelligence. Other releases include: Good Night! The Parents’ Guide to the Family Bed and Hug Your Baby, a Gentle Guide through the First Year, which was released summer, 2002. He also authored Listening To Your Baby: A New Approach to Parenting Your Newborn, which still gets great reviews from parents. His most recent book is The ADD and ADHD Cure, the Natural Way to Treat Hyperactivity and Refocus Your Child.

When the American Academy of Pediatrics’ Committee on Television and the Media named Dr. Gordon “the most influential doctor in America,” they were referring, tongue-in-cheek, to Dr. Gordon’s role, as the medical script consultant, in eliminating lollipops from the office of “Doctor Weston,” lead character on the sitcom “Empty Nest.”

After two years of consulting on television scripts, sets, and ideas, Dr. Gordon was named CBS TV’s Medical Consultant for Children’s programming. He also worked for five years on ABC Television as the on-air medical correspondent for the “Home Show,” and continues to consult regularly for television and movies. He’s appeared on Fox 11 News, ABC’s 20/20 and most recently on Larry King Live. 

Dr. Gordon contributed and wrote the forward to Smart Medicine for a Healthy Child and The Encyclopedia of Vitamins and Supplements (both published in 1999), is pediatric consultant for “Fit Pregnancy” magazine and a frequent contributor to “Parents,” “Parenting,” and other media outlets.
 Busy as he is, Dr. Gordon finds that his most challenging job is “being a good husband and the best possible parent to my 22 year-old daughter.”

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