How Common Sense Media is making a difference

Watch Linda Burch, MBA's video on How Common Sense Media is making a difference...
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How Common Sense Media is making a difference

So, when we found a common sense media ten years ago, my kids were little, they were 9 and 5 and I was between jobs and I was at home, really noticing that this media and technology world was changing dramatically. I mean if you think back to then, ten years ago there was no Twitter, there was no Youtube, there was no Facebook, the iPod was a year old, I mean it was really a profoundly different time. And most of what parents were concerned about was really television. But we came under the scene and I realized that this world was changing and there wasn't a resource for parents. There was no nutritional labeling for media, I came out of the biotech industry and there was nutritional labeling, there was no nutritional labeling for media, so how could you really tell what was in the media your kids consumed? And then the other thing was that my kids loved this television show "Bill Nye the science guy" and then they used to watch it while I was cooking dinner and one day "Bill Nye the science guy" went off the air and all of a sudden I thought "Ok, who do you talk to when something you love in the media goes away? And who do you talk to when something you don't like is there?" There needed to be a non profitable organization that gave parents a choice and a voice about the media in their kids lives.

Watch Linda Burch, MBA's video on How Common Sense Media is making a difference...


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Linda Burch, MBA

Chief Education & Strategy Officer

Linda Burch is a co-founder and the Chief Education and Strategy Officer of Common Sense Media, a not-for-profit dedicated to improving the lives of kids and families by providing the trustworthy information, education, and the independent voice they need to thrive in a world of media and technology. Linda leads Common Sense Media’s education efforts, new program and strategy development.   She is the architect of Common Sense Media’s K-12 Digital Literacy and Citizenship program that is now being used in over 35,000 schools across the country.  Her current focus is on steering strategic development of Common Sense Media’s new learning ratings initiative and establishing international partnerships to bring Common Sense Media’s digital literacy and citizenship programs to countries around the globe.   

Prior to Common Sense, Linda was Senior Vice President of Business Development and Corporate Planning at SyStemix, a biotechnology company that she helped build and then sold to Novartis. From 1985 to 1990 she was a strategic management consultant at McKinsey & Company in New York, where she served healthcare and consumer-products companies and prior to that she spent five years in investment banking at Bear Stearns and Merrill Lynch, where she negotiated joint ventures between U.S. technology companies and the People's Republic of China.  Linda received her MBA from Stanford University and her bachelor's degree from Yale.  She has two kids who love media as much as they love being outside.




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