The core beliefs of Common Sense Media

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The core beliefs of Common Sense Media

At Common Sense Media, we believe in sanity, not censorship. We believe that every family and every child is different, but all families need access to great information to guide their kids through the digital world. We also believe that parents need to be part of their kids' media lives, that they need to do their homework, understand their kids' world, embrace it and be part of it. We believe that family should have a choice and a voice about media and that they should have an organization that's independent, nonpartisan, it stands up for them. We believe that media really has become the other parent in kids' lives and has a profound effect on their social, emotional, physical and cognitive development. We believe that every family is different and every child is different. Your 13 year old isn't the same as mine, but we both need access to great information, so we can select great media for our kids. We believe that rating should be independent and transparent for all media and we believe in the diversity of media ownership. Parents need to know about the media their kids use and teach responsible and ethical behavior and pay attention to their children's overall media use. We can't cover our kids eyes, but we can teach them to see.

Watch Linda Burch, MBA's video on The core beliefs of Common Sense Media...


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Linda Burch, MBA

Chief Education & Strategy Officer

Linda Burch is a co-founder and the Chief Education and Strategy Officer of Common Sense Media, a not-for-profit dedicated to improving the lives of kids and families by providing the trustworthy information, education, and the independent voice they need to thrive in a world of media and technology. Linda leads Common Sense Media’s education efforts, new program and strategy development.   She is the architect of Common Sense Media’s K-12 Digital Literacy and Citizenship program that is now being used in over 35,000 schools across the country.  Her current focus is on steering strategic development of Common Sense Media’s new learning ratings initiative and establishing international partnerships to bring Common Sense Media’s digital literacy and citizenship programs to countries around the globe.   

Prior to Common Sense, Linda was Senior Vice President of Business Development and Corporate Planning at SyStemix, a biotechnology company that she helped build and then sold to Novartis. From 1985 to 1990 she was a strategic management consultant at McKinsey & Company in New York, where she served healthcare and consumer-products companies and prior to that she spent five years in investment banking at Bear Stearns and Merrill Lynch, where she negotiated joint ventures between U.S. technology companies and the People's Republic of China.  Linda received her MBA from Stanford University and her bachelor's degree from Yale.  She has two kids who love media as much as they love being outside.




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