Jonathon Fishman is passionate about technology.  Not for what it does, but for where it can lead you. The idea for his company, Ben’s Ranch, struck Jonathon when his stepmother asked his advice in buying a computer for her grandson. She didn't care about the brand or specs, she simply wanted to know how it would help her Grandson.  Jonathon realized that technical support was centered around rescue, repair and complicated conversations. He believed that the conversation should start with how does technology empower the use. Ben's Ranch became the industry standard for personal and small business IT by shifting the conversation repair to usability. Jonathon is happily married and the father of a seven-year old and a nine-year old.