What is Common Sense Media?

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What is Common Sense Media?

Common Sense Media is a national non-profit. It is non-partisan, and what they do is they rate, they educate, they advocate and they investigate. I am going to talk about the 'rate'. There is a lot, I encourage you, as a parent, to go and explore the website, but what they really do, and how I found out about Common Sense Media before I worked there, is they rate content, so they rate movies, television shows, websites, apps, books, music, and they tell you very deeply, and from a developmental psychology sort of way, what's appropriate, what is right for your child. They give you a lot of information about the content, they tell you about sexuality, profanity, consumerism, values; all sorts of information about what is in the content. They also give you an age-range recommendation about what age they recommend the child should use the content or see the content. They never judge parenting. They never say, "No, you really shouldn't let your child see this if they're 13." What they do is they give you the information and they say, "If you allow your child to see this, here are some things you can talk to your child about." It's an incredible resource for parents. They also have an app. called KidsMedia, it's all free and I really recommend you check it out, as a parent, if you care about the content that your child uses.

See Yalda T. Uhls, MBA, PhD 's video on What is Common Sense Media?...


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Yalda T. Uhls, MBA, PhD

Regional Director, Common Sense Media

Yalda T. Uhls, MBA, PhD, is the Regional Director of Common Sense Media, the leading non-profit dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. Yalda's own research with the Children's Digital Media at UCLA was written about in the New York Times, CNN, Time Magazine, The Huffington Post, and more. As an expert on media’s effects on children, Yalda has been featured on the BBC News, KPCC, the LA Times and many other news outlets. Her awards include UCLA's Psychology in Action Award for excellence in communicating psychological research to audiences beyond academia as well as honorable mention for the National Science Foundation's GSRF. Yalda's former career as a Senior VP at MGM, in film production, informs her perspective that media content has great power to socialize children, to inspire and teach as well as to be used inappropriately. In her talks, she brings her deep knowledge of the latest research about how children ages eight to 18 use media, as well as a realistic understanding of how digital natives use media from her experiences with her two children, ages 10 and 13.  Her newest book, Media Moms & Digital Dads: A Fact-Not-Fear Approach to Parenting in the Digital Age will be published in Fall 2015. 

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