How do you deal with your parents or grandparents who may have eaten one way and now you're trying to eat healthy and avoid these trans-fats or processed foods? Well you want to really, just do your thing and try to communicate to them that our food supply is nothing like their food supply was years and years ago. You know, we're so far removed from our food supply that by the time we get a lot of things that we get in the market, it is not fresh any more. So there is a bigger possibility of bacterias. It's so much more highly processed. In order to preserve it for transportation, in order to preserve it for the shelf-life. So our food supply is very different, from our meats right down to the fats we use are very different because there are a lot more chemicals and processing that go into the things that we eat today.